Exact-Match Domains (EMDs)
Matt Cutts, Google’s head of webspam broadcasted on Twitter that a new exact-match domain (EMD) algorithm change was implemented. The algo update is designed to help reduce the amount of low quality Exact Match Domains in Google's search results.What is an Exact Match Domain (EMD)?
An EMD contains a keyword term that matches the search query. Below are some sample EDMs:- Personal Injury Law Firm = www.InjuryLawFirmInLosAngeles.com
- Wine Store = www.QualityWinesForLess.com
- Designer Suits = www.Designer-Suits_For-Less.com
- Cheap Prom Dresses = www.CheapPromDresses.net
Most search engines gave a greater weight in ranking results to a domain name that associated with a keyword search term result. Some individuals seek to “trick” the search engines into listing a website on the 1st page or getting a higher ranking by having an Exact Match Domain. The update will affect 0.6% of English-US queries.
The new Exact-Match Domain (EMD) algo update affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin. — Matt Cutts (@mattcutts) September 28, 2012
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