How to develop and deliver compelling 15 second pitch with a Message Map process

Can you deliver an effective pitch on what you offer prospective clients in 15 seconds? 

 

Watch this 5 minute video that walks you through three (3) simple steps on how to develop a clear, compelling, and concise "Message Map" for your law firm or business.

Should I use Underscores or Dashes (hyphens) for a URL-Domain?

How does Google search engine index URLs with Dashes or Underscores?

"Wow, now that's a good question!"

Its always best to go directly to the source who are the true experts. Take 3-minutes to view this short video clip with Matt Cutts from Google who provides an excellent explanation on how Google's search engine indexes URLs (domains) with Dashes (Hyphens) and Underscores.

Before you view the video clip, what do you think is best to use?

The Four Key Factors That Drive SEO

1.Technical Components: 

•Website architecture that aligns with Google's quality standards
 •Under the hood stuff: Title Tags; META Tags; Meta Descriptions; etc. 

•Google’s primary goal: Best search experience for users

2.Custom Content:

•Google rewards quality content that is unique
      •No duplicate content
      •No keyword stuffing

•Content that you want to showcase based on geography

•Thought provoking content that is helpful, not a rehashed article

•Google’s Panda Update - April 24, 2012; Penalized sites with duplicate content; Keyword stuffing; Excessive Anchor Text; etc.

3.Backlinks (most important factor for ranking):

•Quality of links vs. Quantity of links that point to your website
•Relevancy of link  = The right types of backlinks pointing to your site
•Exclusivity (Where the link comes from. Not diluted) 
•Back linking is both hard work & time consuming that requires specialized knowledge.  

•Google's Penguin Update was both jarring & jolting for 65%+ of SEO companies who used Black hat tactics

4.Age of your URL/Domain 

•Is it trusted?

Is it credible?

Is it popular?

Is it informative? (Helpful to visitors)