Which links get the most clicks on Google's Organic Search Engine Results Page?

Google Search Engine Results Page (SERP) study conducted by Optify

Below is a link to an interesting Search Engine Results Page (SERP) study conducted by Optify in December, 2010, that provides a comprehensive breakdown on the organic results that received the most click through rates for keyword search terms.

Click through rates on search engine results (links that are displayed on the 1st page) will fluctuate dramatically based on several factors like:

• Types of products
• Firms, companies and organizations listed
• Services provided
• Consumers, visitors, browsers
• Topics of interest
• Meta description (words displayed under the link)
• Geographic area, etc.

Read more here -  Optify's research on The Changing Face of SERPs (PDF)

NOTE: It's important to remember that Google's Search Results Page may include both organic results and paid advertisements (domains listed at the very top in a light yellow color) or on the right side of the page that say "Ads - Why these ads?"

Sponsored Links are called "Pay Per Click (PPC) campaigns that enable you to get immediate 1st page visibility. Charges will vary based on the competitiveness of your keyword term. If you advertise with Google or the other search engines like Big or Yahoo, they will not help your website's rankings or presence (popularity) in the organic search results. 

Read more about SEO at: Google's Webmaster Tools website