1.Technical Components:
•Website architecture that aligns with Google's quality standards
•Under the hood stuff: Title Tags; META Tags; Meta Descriptions; etc.
•Under the hood stuff: Title Tags; META Tags; Meta Descriptions; etc.
•Google’s primary goal: Best
search
experience for users
2.Custom
Content:
•Content that you want to showcase based on geography
•Thought provoking content that is helpful, not a rehashed article
•Google’s Panda Update - April 24, 2012; Penalized sites with
duplicate content; Keyword stuffing; Excessive Anchor Text; etc.
3.Backlinks
(most important factor for ranking):
•Quality of links vs. Quantity of links that point to your website
•Relevancy of link = The right types of backlinks pointing to your site
•Exclusivity (Where the link comes from. Not diluted)
•Back linking is both hard work & time consuming that requires specialized knowledge.
•Relevancy of link = The right types of backlinks pointing to your site
•Exclusivity (Where the link comes from. Not diluted)
•Back linking is both hard work & time consuming that requires specialized knowledge.
•Google's Penguin Update was both jarring &
jolting for 65%+ of SEO companies
who used Black hat tactics
4.Age
of your URL/Domain
•Is it trusted?
Is it credible?
Is it popular?
Is it informative? (Helpful to visitors)
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