Saturday, March 31, 2012

97% of Consumers use the Internet to Shop Locally

According to a research conducted by BIA/Kelsey and ConSta, 97% of Consumers use the Internet to Shop Locally. 

Consumers that were surveyed stated the following:

  • 90% use the Internet (search engine)

  • 48% use Internet Yellow Pages

  • 24% use vertical sites

  • 42% use comparison shopping sites

Shopping online for services and products continues to grow at a high rate. Read more...

Saturday, March 24, 2012

What is duplicate content?

What does duplicate content mean?

According to Google's Webmaster website, duplicate content is having large quantities of content that appears to be the same across various websites on the Internet. The majority of the content completely matches other content with minimal differences or appears to be similar.

Google's primary goal is to provide users (customers) the best search experience possible on the Internet so they will seldom display websites with duplicate pages of content and therefore, the algorithm chooses the website that is most likely to be the originator of the content.

Websites that have pages with duplicate content run the risk of being delisted or not showing up on the query results for keywords.

What about quoting or using content from other sources, will Google see that as duplicate content and penalize your website?  Hear what Matt Cutts from Google has to say:


Click HERE to read more about duplicate content at Google's Webmaster Tools…

Saturday, March 3, 2012

Content Guidelines from Google for Website Development

Are their any guidelines for developing content on my website?

 Yes there are. Content plays a MAJOR factor with Google and the search engines. If you want to develop content so that it shows up on Google's search engines, you must play by their rules and adhere to their standards. 

Click link to read more about Google's guidelines for development of content... http://support.google.com/webmasters/bin/topic.py?hl=en&topic=2371375&parent=1724125&ctx=topic