What are Advertorials?

Lots of noise is circling around the Internet with regards to the topic of "ADVERTORIALS." 

What are Advertorials? Advertorials look like editorials but are really "paid content."  

Click HERE to read an interesting article published on www.journalism.co.uk  about "news websites" that dropped in Google's PageRank due to publication of Advertorials with links.

Advertorials are camouflaged to appear as guileless editorials but are really paid promotions that are misleading to readers. Watch this brief video by Matt Cutts, from the Google Web Spam Team who explains the issue with advertorials and the importance of adequate disclosure to avoid getting penalized.