What are Advertorials?

Lots of noise is circling around the Internet with regards to the topic of "ADVERTORIALS." 

What are Advertorials? Advertorials look like editorials but are really "paid content."  

Click HERE to read an interesting article published on www.journalism.co.uk  about "news websites" that dropped in Google's PageRank due to publication of Advertorials with links.

Advertorials are camouflaged to appear as guileless editorials but are really paid promotions that are misleading to readers. Watch this brief video by Matt Cutts, from the Google Web Spam Team who explains the issue with advertorials and the importance of adequate disclosure to avoid getting penalized.

Warren Buffett's Quotes & Words of Wisdom

Watch this brief interview with Warren Buffett on what you can do to be money wise and protect your assets

Click HERE to view some of Warren Buffett's top quotes and words of wisdom regarding financial investments. I think you will like them!

Penguin 2.0 update from Google goes LIVE

According to Matt Cutts' blog, it looks like the Penguin 2.0 a webspam change from Google that began to roll out today. The initial Penguin and Panda updates penalized low quality websites, link networks, shady black hat spam tactics and several other factors. The new Penguin 2.0 update will improve delivery of relevant search results for consumers. 

Google makes over 500 algorithm updates each year so you can expect to see changes on a daily basis. 

Watch the video below featuring Matt Cutts and the upcoming changes you can expect with their Penguin 2.0 update. 

Why does Google show multiple results from the same link domain?

On this video, Matt Cutts explains why Google shows multiple results for the same domain. 

Penguin 2.0 Algorithm Update Is Coming!

What is Google up to and what are their plans for the next Penguin 2.0 update? 

WHAT DOES THE PENGUIN 2.0 UPDATE TARGET?

The Penguin 2.0 algorithm update will reward high-quality sites and penalize websites that use cheap black hat link building tactics to rank higher in search results. Below are some of the things that the Penguin 2.0 algorithm update targets and actions you can take to help minimize the risk of getting penalized.

1. REMOVE IRRELEVANT BACKLINKS. If you have irrelevant or unnatural backlinks (Links from banned sites or Adult sites, links from link exchange network sites, links from blog networks, etc.) pointing to your website, they will do your more HARM than good. The days of cheating Google's algorithm by using irrelevant links to help a website rank higher is coming to an end!  Websites with irrelevant or unnatural backlinks will be penalized, it's just a matter of time before they feel the pain. ACTION: Hire a company that has link removal experience to conduct a link audit and remove irrelevant backlinks that are pointing to your site.

2. REMOVE DUPLICATE PAGES OF CONTENT. ACTION: Check your website for multiple pages of content with identical Title Tags and similar content.  

3. WRITE QUALITY CONTENT. ACTION: Make sure the pages on your site have relevant and informative content that benefits visitors and provides a good user experience. Get rid of low quality content on your site that has no value or readership.

4. FIX BROKEN LINKS. ACTION: Use an online tool to analyze your website and identify broken links. Fix any and all links that are broken on your site. 

Watch this brief video from Matt Cutts, head of Google's web spam team that explain what you can expect from their next Panda/Penguin update. 

  

Google acquires Wavii for $30 Million

Google purchases Wavii for $30 Million, a natural language processing company started by Adrian Aoun.  

Wavii is a new startup company whose technology will be used to enhance Google's Knowledge Graph. Wavii aggregates information that streams across the web and consolidates the data into fast and fun updates.

Click HERE to read more about Google's new acquisition and how Wavii's technology will compliment the world's leading search engine.

Does linking sites together violate Google's quality guidelines?

Hear what Matt Cutts has to say about linking multiple sites that are related to each other.