Which links get the most clicks on Google's Organic Search Engine Results Page?

Google Search Engine Results Page (SERP) study conducted by Optify

Below is a link to an interesting Search Engine Results Page (SERP) study conducted by Optify in December, 2010, that provides a comprehensive breakdown on the organic results that received the most click through rates for keyword search terms.

Click through rates on search engine results (links that are displayed on the 1st page) will fluctuate dramatically based on several factors like:

• Types of products
• Firms, companies and organizations listed
• Services provided
• Consumers, visitors, browsers
• Topics of interest
• Meta description (words displayed under the link)
• Geographic area, etc.

Read more here -  Optify's research on The Changing Face of SERPs (PDF)

NOTE: It's important to remember that Google's Search Results Page may include both organic results and paid advertisements (domains listed at the very top in a light yellow color) or on the right side of the page that say "Ads - Why these ads?"

Sponsored Links are called "Pay Per Click (PPC) campaigns that enable you to get immediate 1st page visibility. Charges will vary based on the competitiveness of your keyword term. If you advertise with Google or the other search engines like Big or Yahoo, they will not help your website's rankings or presence (popularity) in the organic search results. 

Read more about SEO at: Google's Webmaster Tools website

Does keyword density matter?

What is the correct keyword density when writing content for my website or blog?

Watch this brief video and hear what Matt Cutts from Google's webspam team has to say about keyword density and what you need to keep in mind when you are writing content.

How many links should I have per page?

1. Click HERE to read Matt Cutts recommendations for quantity of links per page based on Google's Webmaster Guidelines for finding, crawling, and indexing your website.  



2. Click HERE to see a list of TOP WEBSITES with links on the page

What are Link schemes?

You MUST abide by Google's rules and avoid LINK SCHEMES if you want your website to be trusted. Quantity, quality, and relevance of links pointing to your website is what counts in helping your website ratings and popularity. 

Selling or purchasing links that pass Google's PageRank is a violation that is high risk that may impacy a website's ranking. Not all paid links violate Google's guidelines, however, uyou must be careful in following their guidelines for relevancy. 

Click on "PAID LINK" to read more at Google's Webmaster Guidelines.

Is website content more important than backlinks to rank on Google?

Hear what Matt Cutts from Google has to say about quality content and how it is the foundation for a good website that is well rounded.